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MRC unveils CW's Sunday slate

Media Rights Capital has put the finishing touches on its first-ever Sunday night schedule for the CW, lining up two dramas, a comedy and a reality skein.

MRC has worked quickly to program the night, following CW's decision earlier this month to outsource Sundays to the shingle (Daily Variety, May 9). In one case, an exec producer was informed just two weeks ago that his long-shelved script had suddenly been commissioned as a series. Projects include "In Harm's Way," from reality vet Craig Piligian ("Dirtiest Jobs"); the family laffer "Surviving Suburbia," from Kevin Abbott ("Reba"); romantic dramedy "Valentine, Inc.," from Kevin Murphy ("Reaper"); and "Easy Money," a sudsy drama about loan sharks, from Andy Schneider and Diane Frolov ("The Sopranos"). Night is scheduled to launch Sept. 14. The series all target a slightly older adults 18-49 aud than the rest of CW's sked -- in response to a request made by Tribune, which owns the CW's major market affils and is looking for better late-news lead-ins. And because it's going up against "Sunday Night Football" in the fall, the shows all come with a slight female bent.