8.19.2008

i excited.

TheWB.com will officially launch Aug. 27 with a mix of old broadcast series and Web originals such as Whatever Hollywood, a skein revolving around the antics of three pals called Suri, Apple and Shiloh. The ad-supported site, which has been online in beta form, will stream youth-oriented skeins such as Buffy the Vampire Slayer, Friends and The OC at launch, with more smallscreen skeins and originals rolling out in coming months. The site is targeting the same 16- to 34-year-old aud that tuned into the WB when it was on the air; part of its business model hinges on Warner Bros. Television Group syndicating its offerings across digital platforms such as Dailymotion, Joost, Sling Media, TiVo and Veoh. Two other Web skeins will debut at launch: Blue Water High, revolving around six Australian teenagers at an ultra-competitive surf academy and A Boy Wearing Makeup, a video diary about Mathieu Francis, who dispenses makeup advice and fashion tips. Sorority Forever, a mystery from McG’s Wonderland Sound and Vision banner and Big Fantastic, bows on Sept. 8; it stars Jessica Rose of lonelygirl15.

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