10.14.2008

goodbye, CG.

EXACTLY!! ---->

And then there were two: Hearst Magazines on Friday shuttered Cosmogirl magazine, the teen title it spun off from Cosmopolitan in 1999, with the December issue being the last. Many weren’t surprised to hear the news, given the title’s shrinking ad pages and flattening circulation, but were disappointed another magazine had exited from the teen market. In less than three years, Teen People, Elle Girl and Cosmogirl have folded, leaving Seventeen and Teen Vogue as the two stalwarts.

One of those disappointed was Cosmogirl’s founding editor Atoosa Rubenstein, who believed the magazine had gotten away from its roots as an alternative to its mainstream, high school sweetheart sister title Seventeen. “Cosmogirl was conceived as a magazine for edgy girls. This is a time for edgy ideas. It’s my belief that those girls will still be served, they’ll just be served in new, innovative ways other than a print publication,” she said. “I don’t think it’s the death of the girl, but the death of the magazine, and certainly the sign of the times.”

No longer involved with the magazine business after parting ways with Seventeen and having given birth two months ago to her own little girl, Angelika, “it’s like the closing of an era in my head.” Ironically, Rubenstein was said to be working on a teen-focused Internet project, Alpha Kitty, and a self-help book for teens, but shelved those projects to focus on her family.

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